Contact Lens Spectrum
Issue link: https://clssupplements.epubxp.com/i/740958
Go Ahead—Rock the Bo Go Ahead—Rock the Boat! Steering a course toward technology and comfort with t Steering a course toward technology and comfort with the Bausch + Lomb ULTRA ® contact lens By Andrew Paik, OD Target Optical Chicago, Illinois I n fi tting contact lens patients, it's easy to fall into the habit of "not rocking the boat." If a patient is happy in their contact lenses, it o en seems expeditious just to leave them in a lens that they al- ready like, without necessarily doing too much critical thinking. By doing this, are we missing an opportunity to off er our patients the latest in contact lens tech- nology, which is a focus for many of us in clinical practice? One trend in the industry over the last several years has been a shi toward daily disposable lenses. In my own practice, we typically recommended daily dispos- able lenses to most of our contact lens patients, including patients who were non-compliant in bi-monthly modalities. In the past, for patients who were happy in their current monthly lenses, we would try to keep them in those lenses or else recommend a daily disposable. All of that changed with introduction of the Bausch + Lomb ULTRA® contact lens, which really has all of the features that we're looking for in a single lens – aspher- ic optics, high dk/t, low modulus, and high moisture content. Together these features mean a lens with great comfort and performance that we now off er con- fi dently to all of our monthly as well as bi-monthly replacement lens patients. Along with a shi in strategy in the contact lens modalities I recommend has also come a change in the focus of the questions I typically ask my patients. Be- fore, much of the conversation focused on compliance. Now, in talking to patients, I ask more specifi c questions about their contact lens wearing experience. How comfortable do your contacts feel at the end of the day? How do your contacts feel when you're at your computer? If there's anything about your contact lenses you'd like to change, what would it be? Many patients have been wearing the same lens for many years so this is a good way to at least get them thinking about something new. Patients respond well to this kind of questioning – they appreciate that the doctor is taking an interest in the quality of their contact lens wear. One patient who comes to mind is a 38-year-old returning patient, who had been wearing the same so contact lens for almost 8 years; about a year and a half ago we had fi t her into a new monthly replacement lens that she didn't like and had gone back to her previous bi-monthly lens. At this point she was really skeptical about trying anything new but I persuad- ed her to try the Bausch + Lomb ULTRA® lens. I expected that she would want to wear the trial lenses for a week or two but instead she put the lenses on, walked around the store looking at sunglasses, and came back a er 10 minutes and said " ese lenses are amazing!" and ordered a year's supply. On subsequent follow-up two weeks later, the patient was extremely happy with the lenses, reporting better end-of-day comfort and less dryness. Our offi ce prides itself in having the latest in technology – EMR, automated phorop- ters, retinal cameras – which show pa- tients that we're innovative and up to date in terms of new technology. It's some- thing of a let-down a er all that to leave with the same contact lens prescription the patient has been wearing for years. Being able to off er patients an innovative product like the Bausch + Lomb ULTRA® lens that sets a high standard for comfort and performance is a much more positive experience, one that's in line with the im- age we're trying to present in the offi ce as a team. It's helping to advertise that we're about change and improvement. Bausch + Lomb ULTRA is a trademark of Bausch & Lomb Incorporated or its affi liates. All other brand/product names are trademarks of their respective owners. US/ZUS/15/0160 Our offi ce prides itself in having the latest in technology." S P O N S O R E D B Y B A U S C H + L O M B O R E D B O R E D B O R E D B O R E D B O R E D B O R E D B O R E D B O R E D B O R E D B O R E D B O R E D B O R E D B Y B Y B Y B Y B O R E D B Y B O R E D B Y B O R E D B O R E D B O R E D B O R E D B C O M F O R T R • P E R F O R M A N C E I N N O V O V O A V A V T A T A I O N