Contact Lens Spectrum
Issue link: https://clssupplements.epubxp.com/i/740958
C O N T A C T L E N S S P E C T R U M S P E C I A L E D I T I O N 2 0 1 6 c l s p e c t r u m . c o m 18 Dr. Wesley is a private practitioner in Medina, Minn. She is a consul- tant/advisor to Bausch + Lomb, Revolution EHR, and Shire. Ms. Wilson is director of strategic insights at Bausch + Lomb. Dr. Saxon is director of professional strategy at Bausch + Lomb. REFERENCES 1. Anders G. Inside Amazon's Idea Machine: How Bezos Decodes Customers. Forbes. Available at: http://www.forbes.com/sites/ georgeanders/2012/04/04/inside-amazon/#7c48b9937ae2. Last accessed August 19, 2016. 2. ASCI LLC. American Cus- tomer Satisfaction Index Retail Report 2015. Available at: h t t p s://w w w.t h e a c s i.o r g /n e w s - a n d - r e s o u r c e s/c u s t o m e r - s a t i s f a c t i o n - r e p o r t s/r e p o r t s -2 015/a c s i - r e t a i l - r e p o r t -2 015. Accessed August 19, 2016. 3. Multi-sponsor Surveys, Inc. 2015 Gallup Study of the U.S. Consumer Contact Lens Market. October 2015; Princeton, NJ. Data on file. Bausch + Lomb. 4. Multi-sponsor Surveys, Inc. 2015 Gallup Study of the U.S. Multi-Focal Contact Lens Market. October 2015; Princeton, NJ. Data on file. Bausch + Lomb. 5. The Soft Multifocal Contact Lens Eyecare Practitioner Usage and Attitude Study. Jobson Optical Research. December 2015. Data on file. Bausch + Lomb. 6. Rah MJ, Reindel W, Mosehauer G. Interest and acceptance of a new contact lens technology in today's prac- tice. Poster presented at the American Optometric Association Annual Meeting. June 2015. 7. Richdale K, Sinnott LT, Skadahl E, Nichols JJ. Frequency of and factors associated with contact lens dissatisfaction and discontinuation. Cornea. 2007;26(2):168-174. With advancements in contact lens materials and designs and high interest among current eyeglass wearers, the op- portunity to recapture dropouts is great. Discomfort and too much hassle are most frequently cited as reasons for discontinuing contact lens wear (Richdale et al, 2007; Multi-sponsor Surveys, Inc., 2015). Difficulty inserting and removing lenses, as well as time- consuming lens care and cleaning are also commonly re- ported as major factors for discontinuing lens wear. These factors point to a significant opportunity for con- tact lens practitioners to educate and correct mispercep- tions among patients. By recognizing the characteristics of potential dropouts and their reasons for discontinuing lens wear, practitioners can implement intervention strategies and dialogues to increase success with contact lenses. CREATE A PATIENT-CENTRIC PRACTICE The "empty chair" Jeff Bezos uses to represent Amazon.com's customers may have a double meaning for eyecare professionals. It may represent your most important customers, your patients, but it also may rep- resent the potential new patients you have yet to see. The information in this article provides key insights into current and future trends among people needing vision correction, revealing new opportunities to help you cre- ate a more patient-centric practice. Continued from p.16 UFP.0261.USA.16 Continued from Research Review p.6 Dr. Eiden is president and medical director of North Suburban Vision Consultants, presi- dent and founder of the International Kerato- conus Academy of Eye Care Professionals, and co-founder of EyeVis Eye and Vision Research Institute. He is an adjunct faculty member at The University of Illinois Medical Center as well as at the Indiana and Illinois Colleges of Optometry and Pennsylvania College of Optometry at Salus University. tear meniscus height measurement, and tear film break-up time were per- formed. The subjects were divided into four subgroups according to the total VDT work in 1 day (VDT work time in 1 day ≥ 4 hours or < 4 hours) and presence of CL wear. The study found that CL users and long-term VDT workers showed significantly worse tear meniscus height values than non-CL users and short-term VDT workers (P < .001). The mean visual symptom scores in CL wearers and long-term VDT workers were sig- nificantly higher than the other groups (P < .001). The authors concluded that those who wore CLs and spent more than 4 hours engaged in VDT work had significantly poorer tear function and experienced greater dry eye and visual symptomatology than those who did not wear CLs and those who spent less time working with VDTs. Another study evaluated the re- lationship between Computer Vision Syndrome (CVS) in computer workers and contact lens use (Tauste et al, 2016). The cross-sectional study included 426 civil-service office workers, of whom 22% were CL wearers. Workers completed the CVS Questionnaire and provided informa- tion on their contact lenses and expo- sure to VDTs at work. The authors found that CL wearers are more likely to suffer from CVS than non-wearers, with a prevalence of 65% versus 50%. Workers who wear contact lenses and are exposed to the computer for more than 6 hours a day were more likely to suffer from CVS than non-lens wear- ers working at the computer for the same amount of time ( p = 0.02). A Constant Effort Digital device use can have a sig- nificant negative impact on the ocu- lar surface and an individual's com- fort and vision while interacting with these devices. Contact lens wear ap- pears to exacerbate these outcomes. As eyecare practitioners, we need to not only fit our patients with the best contact lens technologies avail- able, but to also counsel them in terms of expectations and best be- haviors to minimize symptoms and optimize vision. CLS For references, please visit www. clspectrum.com/references and click on document #SE2016. UNT APPED OPPOR TUNITIES